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front end marketing + web design case study

monica Lau, @thesovereignlifeinitiative is a wellness and plant medicine integration coach in the city of #Toronto. With her belief that boundless growth lies just beyond our comfort zone, she works closely with her clients to lean into discomfort and embrace change in order to live a free, authentic life.


  • The Sovereign Life Initiative


  • Web Design
  • Custom Email Setup
  • Front End Marketing


  • 5 Pages
  • Resource Design
  • Lead Capture
  • Custom Graphics
  • WordPress Build


  • Digital Strategy
  • Growth Consultation
  • On-Going Support

style and imagery



RetroSuperSkinny 44pt

RetroSuperSkinny 24pt

Karla Regular 14pt

karla regular 12pt

Life is filled with changes that are exciting and empowering. Identify the obstacles getting in your way, find internal motivation, and pinpoint any resistance to change to achieve your life goals. Choose to live your life sovereign, free and by your design.

Main Pages


For this project, we designed a beautiful new website that highlights her services and seeks to educate her community, as the new stepping stone to launching and growing her digital business.

We worked closely together with @thesovereignlifeinitiative and had a ton of fun sharing knowledge and providing guidance in digital strategy, branding, and design to bring her vision to life. The goal for her vision was to design an out-of-the-box coaching website to reflect her own personal brand and vibe.